During the month of Elul, there are a number of special rituals leading up to the High Holy Days. It is customary to blow the shofar every morning (except on Shabbat) from Rosh Hodesh Elul (the first day of the month) until the day before Rosh Hashanah. The blasts are meant to awaken one's spirits and inspire him to begin the soul searching which will prepare him for the High Holy Days. As part of this preparation, Elul is the time to begin the sometimes-difficult process of granting and asking for forgiveness. It is also customary to recite Psalm 27 every day from Rosh Hodesh Elul through Hoshanah Rabbah on Sukkot (in Tishrei).
The Hebrew month of Elul is a time of repentance in preparation for the High Holy Days (High Holidays) of Rosh Hashanah and Yom Kippur. The word “Elul” is similar to the root of the verb “search” in Aramaic. The Talmud writes that the Hebrew word "Elul" can be expanded as an acronym for "Ani L'dodi V'dodi Li" - "I am my beloved's and my beloved is mine" (Song of Solomon 6:3). Elul is seen as a time to search one's heart and draw close to G-d in preparation for the coming Day of Judgment, Rosh Hashanah, and Day of Atonement, Yom Kippur.